URxProbablyRxight
Meds & Counsel without Patience for Patients
Ever heard of Dick’s Last Resort? Never been to the restaurant myself, but I love the concept. It’s like the court jester in medieval times being able to tell the King the harsh truth since everything he said was in—you guessed it—jest. Why has no pharmacy taken up this business practice? If patients expect harsh but fair truth from the pharmacy team, they’ll accept it readily.
Welcome to URxProbablyRxight. The pharmacy of the future where we provide “Meds & Counsel without Patience for Patients.”
It’s Just an Antibiotic
[Tech]: “It looks like this might be a new medication for you, Mrs. Berman. I’ll have the pharmacist be right over.”
[Patient]: “I don’t have any questions. It’s just an antibiotic, right?”
[Tech]: “Well, first of all, that was a question. But I’ll get Roger for you.” “Hey, Roger, we got a ‘New Therapy’ counsel at register 2.”
[Rph]: “Hi, Mrs. Berman. Looks like you’re getting Clarithromycin today.”
[Pt]: “Like I told the girl, I don’t have any questions.”
[Rph]: “Well I placed a hard stop in the system for Kay to call me over, so she had no choice.”
[Pt]: “Alright, but it’s just an antibiotic.”
[Rph]: “Just an antibiotic?! Antibiotics and vaccines are just the two miracles of modern science that help us live as long as we do.”
[Pt]: “Well, umm . . . okay. I mean, I—I just take it twice a day and I’m good, right?”
[Rph]: “Hey, you did have a question.”
[Pt]: “The girl—”
[Rph]: “Kay.”
[Pt]: “Kay used that same line.”
[Rph]: “We’re nothing if not consistent. But, yes, 1 tablet every 12 hours for 10 days. And we recommend taking the Clarithromycin with food.”
[Pt]: “So one with breakfast, and another with my Lipitor at dinner?”
[Rph]: “Well, I’m so glad you asked . . .”