If you developed a new deodorant, what would you call it?
Post your answer in the LEAVE A COMMENT section below. I’m not the boss of you, though. Don’t write anything for all I care! I think it would stink, though, if you didn’t comment.
. . .here are my thoughts.
If you developed a new deodorant, what would you call it?
If you look at the majority of antiperspirants on the market, you’ll see an active ingredient such as “Aluminum zirconium tetrachlorohydrex gly 10%” or “Aluminum chlorohydrate 19%.” Aluminum provides its magic sweat reduction by fitting into the pores under your arms (axilla), and preventing that pesky, smelly liquid from escaping. Deodorants, on the other hand, work not by preventing sweat’s release, but by supplying a fragrance in the attempt to mask your inevitable stench. Buy a combination antiperspirant/deodorant and you’ll get the best of both worlds. “Kill 2 stones with 1 bird,” as my undergrad Calculus professor was fond of saying. Many people don’t understand the simple difference between these two types of axilla applicators. As a pharmacist, I’ve learned that most people never read the “Drug Facts” or “Active Ingredients” section on the back of OTC medication, toothpaste, antiperspirant, etc. Instead, they rely on the manipulative marketing on the front of the box. Thus, surely, there are more than enough consumers I can sway to my new product through slightly misleading marketing. I’d leverage their poor health literacy by naming my cutting edge deodorant,
AlumiNOm
Your Aluminum-Free Alternative