When is it hard to keep your mouth shut?
Post your answer in the LEAVE A COMMENT section below. I’m not the boss of you, though. Don’t write anything for all I care! But can’t nobody keep you quiet!
. . .here are my thoughts.
When is it hard to keep your mouth shut?
I recently read the book, Flash Forward: An Illustrated Guide to Possible (And Not So Possible) Tomorrows. Over the last couple years, a number of podcasts I listen to—of which, Flash Forward is one—have come out with spin-off books. They’re essentially like bonus podcasts you’re forced to read, while summoning the closest rendition of the author/host’s voice in your mind. Most of these pod-to-book transitions seem less concerned with the content on the page, as they are with the quality of the exterior. This makes perfect sense to me, though. Podcast aficionados are ardent in their support for the creators they enjoy—they’ll buy the book. Put a little extra effort into producing a beautiful, eye-popping cover and you might just nestle your way onto that pinnacle of placements: the coffee table. And what is a coffee-table book but a conduit for word-of-mouth advertisement. As the joke goes,
Q: “How can you tell if someone does CrossFit?” A: “Don’t worry, they’ll tell you.”
When someone picks that book off the coffee table, our podcast fanatic is no better than a CrossFit athlete. No way they’re keeping their mouth shut.